Thank you for considering Roger Williams University in your search.

About Roger Williams University:
Roger Williams University, located on the coast of Bristol, R.I., is a forward-thinking private university with 45 undergraduate majors spanning the liberal arts and the professions, where students become community-minded citizens through project-based, experiential learning. With small classes, direct access to faculty and boundless opportunity for real-world projects, RWU students develop the ability to think critically while simultaneously building the practical skills that today’s employers demand. In the two years since launching its signature Affordable Excellence initiative, the University has established itself as a leader in American higher education by confronting the most pressing issues facing students and families – increasing costs that limit access to college, rising debt and the job readiness of graduates. In addition to its 4,000 undergraduates, RWU is home to more than a dozen graduate programs, a thriving School of Continuing Studies based in Providence as well as Rhode Island’s only law school.

Roger Williams University is committed to creating and supporting an intellectual community devoted to teaching and learning and providing the opportunity for personal and intellectual growth for students, faculty and staff. The University credits much of that growth and success to the hard work and dedication of its employees.

Job Description:
Reporting to the Director of Web and Interactive Communication, the Social Media & E-Marketing Specialist will create, deliver, and track the electronic communications used to drive admissions and brand-related activities as well as key University initiatives.  The Specialist will leverage social media tools and outlets, critical RWU website content, search engine marketing, and HTML email campaigns.  By working closely with the Director of Web and Interactive Communication, MarComm Directors, and the Director of Marketing, the Specialist will develop web content strategy and social campaigns designed to deliver timely and strategic messages to complement the overall integrated marketing campaigns.  The Specialist will hold responsibility for writing compelling web content for key MarComm supported web properties and work in collaboration with partner clients on improving and facilitating web update cycles.

Essential functions of this position include but are not limited to:

1. Social Media Strategy, Coordination, and Implementation --
   -  Develop engaging social media campaigns and content strategies
      across social media outlets, blogs, and online communities to
      engage our followers across our primary social media channels;
2. E-Marketing --
   -  Work closely with the Director of Marketing and the appropriate
      staff in undergraduate, graduate, and continuing studies
      recruitment to optimize effective electronic marketing;
3. Website Content Development --
   -  Work closely with all members of the web, marketing, and design
      teams on the creation and maintenance of content for the
      University's main and ancillary websites.

In addition, the Specialist is expected to offer supplemental insight and subject-matter expertise into creative components of projects as well as participate in the development of virtual delivery methods that support the University's mission.

Requirements:
A Bachelor's degree in communication, marketing, or a related discipline is required as well as a minimum of two to four years of experience in marketing, digital communications, PR, brand management, or social media community management.  To be successful in this position, the candidate must have a solid understanding of the social media landscape including Facebook, Instagram, Twitter, Google+, YouTube, Forums, and Blogs.  A demonstrated background in cultivating online communities is a must.  Candidates must have proficiency with Paid Search and Google Analytics as well as with the use of content management systems.  Strong writing, editing, and proofreading skills are necessary as well as the ability to communicate effectively with both technical and non-technical personnel in addition to translating technical concepts and duties to end-users. Proficiency in HTML (non-WYSIWYG) and CSS web design and a solid understanding of cross browsers/multi-platform issues is required.  In this position, the incumbent must be able to work independently, prioritize projects in order to meet deadlines, have a keen attention to detail, and be able to be an integral part of a team in a fast paced academic environment.

Previous work in a higher education environment is a plus as well as experience with web content personalization.  Drupal content management system proficiency is preferred.

At the University's discretion, the education and experience prerequisites may be excepted where the candidate can demonstrate, to the satisfaction of the University, an equivalent combination of education and experience specifically preparing the candidate for success in the position. 

Additional Information:
Roger Williams University is an Equal Opportunity Employer committed to inclusive excellence and encourages applications from underrepresented populations.

Application Instructions:
Please apply online at http://rwu.interviewexchange.com/jobofferdetails.jsp?JOBID=56670 and attach a resume, cover letter, and list of three (3) professional references.